Wave Report

The Forrester Wave™: US Database Marketing Service Providers, Q1 2011

Epsilon, KBM Group, And Targetbase Lead A Strong Chasing Pack

January 12th, 2011
Dave Frankland, Vice President, Research Director
Dave Frankland Vice President, Research Director
With contributors:
Suresh Vittal , Emily Murphy , Michael J. Grant

Summary

In Forrester's 90-criteria evaluation of US database marketing service providers (MSPs), we found that Epsilon, KBM Group, and Targetbase led the pack because of their analytical and strategic approach to the business, coupled with broad capability and strong delivery. Allant, Acxiom, and Merkle give chase in a closely run race, and Harte-Hanks and Quaero show signs of progress if they can extend the success they have in pockets throughout their client base.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.