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For B2C Marketing Professionals

The Forrester Wave™: US Interactive Agencies — Strategy And Execution, Q3 2009

R/GA, VML, Sapient Interactive, And OgilvyInteractive Lead With Several Close Behind

August 7, 2009

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Authors

  • By Sean Corcoran
  • with Peter Sargent,
  • Michael Greene,
  • Jennifer Wise

Why Read This Report

Forrester's evaluation of the strategy and execution capabilities of interactive agencies across 39 criteria finds that the market has matured considerably in the past 18 months. The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top brands. In the current environment, R/GA, VML, Sapient Interactive, and OgilvyInteractive lead a strong group of agencies because of their overall strategic skills, execution and development capabilities, measurement and analytics skills, social and emerging media prowess, unique company visions, and high client ratings. Wunderman, Razorfish, and Organic are also Leaders in the space, and Strong Performers including RAPP, Draftfcb, Rosetta, and AKQA were close behind.

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Table of Contents

  • A Mature Market Is Ready To Move Out Of The Backseat
  • Interactive Agencies Evaluation Overview
  • Interactive Agencies Struggle To Differentiate
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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