Why Read This Report
Marketers spend billions of dollars on social media every year, and most turn to technology vendors for support. But many marketers find the social technology vendor landscape indecipherable, demanding they either work with a huge array of social point solutions or choose a lopsided and expensive social suite. The reality is that most marketing teams should work with four different social vendors: a social listening platform, a social reach platform, a social depth platform, and a social relationship platform. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. Most recently, we updated it to add specifics about new Forrester Wave evaluations and a new Recommendations section.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($499 USD).
Purchase