Trends Report

The Four Social Programs Every Marketer Should Study

Lessons From The 2014 Forrester Groundswell Awards

May 27th, 2014
Nate Elliott, null
Nate Elliott
With contributors:
Melissa Parrish , Collin Colburn

Summary

In April 2014, Forrester announced the winners of the eighth annual Forrester Groundswell Awards. The awards recognize the very best in social marketing — focusing on programs that go beyond engagement metrics to deliver real business value. This report details the important lessons that marketers can learn from our 2014 winners.

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