Trends Report

The Franchise Network Apps Portfolio

Which Apps Should Be Standardized In A Retail Franchise?

December 17th, 2008
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Sharyn Leaver , Varun Sedov

Summary

Retailers that face recession in home markets and lack cash to expand look to franchising as a source of growth. To ensure brand consistency, they need to provide some apps support to franchisees, without assuming unreasonable apps support costs and without reducing franchisees' autonomy to react to local markets. Analysis of insights collected from interviews with leading franchisors uncovers clear principles to decide which apps to provide to franchisees and how best to charge them for apps support.

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