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For B2B Marketing Professionals

The Future Of B2B Marketing

B2B Marketers Must Step Up To Marketing's New Destiny

May 24, 2021

Why Read This Report

For two decades, vanguard B2B marketers have leveraged emerging tech, built new organizational structures, and forged new processes to rediscover marketing's seminal purpose — to win, serve, and retain customers. But dramatic changes in buyers' behavior, evolving business models, and fast-paced technology advances have conspired — along with a global pandemic — to mandate an evolution. B2B marketing leaders must transform from a legacy of brand stewards, lead generation machines, and sales supporters to fulfill a broader purpose. This report introduces B2B marketing's new purpose, defines new responsibilities, and highlights pivotal mindset shifts for the 21st century B2B marketer.

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