Why Read This Report
Commerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations. Digital businesses will gravitate either toward a complex but bifocaled new stack or toward a new breed of all-in-one solutions that are more flexible, affordable, easy to use, and quick to deploy or update. Digital business leaders and their CIO colleagues must collaborate to tackle what this shift means for the technology that will grow the business.
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