Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

The Future Of Distribution

Use Platforms Of Distribution To Bring New Outcomes To New Buyers

February 23, 2021

Authors

Why Read This Report

Traditional distribution faces obsolescence as buyers seek closer relationships with vendors. Distributors evolved over decades to buy time — adding value via fulfillment, credit facilities, marketing, sales, and domain expertise. IT distributors face immediate threat from cloud adoption because the form factor and time-to-value are radically different than on-premises — and more appealing to businesses going digital. This report for digital leaders explores the future of distribution and how distributors must become platform businesses or be replaced.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Today's Distributors Are Not The Future Of Distribution
  • Subscription Models Shift Power Away From Traditional Distributors
  • Distributors Must Become Platforms For Distribution
  • Recommendations

  • Become A Branded Platform Company To Fully Leverage Ecosystems
  • What It Means

  • A New Breed Of Internet-Scale Partners Will Emerge
  • Supplemental Material
  • Related Research Documents

Recommended Research