The Future Of Online Secondary Ticketing
A Forecast Of US Online Secondary Ticket Sales, 2007 To 2012
February 6, 2008
Why Read This Report
Forrester estimates that US online secondary ticket sales will grow at a 12% CAGR over the next five years, reaching $4.5 billion by 2012. This represents an incremental 20% to the $22 billion in primary ticket sales already transacted by the US live music and sporting event industries. What is driving this growth? The Web's democratization of ticket acquisition, rising consumer comfort with purchasing tickets online, and increased competition in the online secondary ticketing marketplace. But the future of the secondary market is not necessarily a pot of gold: We expect that the line will blur between the primary and secondary markets; the face value on tickets will creep toward actual market demand; artists, promoters, and venues will favor a direct-to-consumer model; and technology advances in ticket security will increase accountability.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Tracing The Evolution Of Ticket Scalping
- The Current And Future State Of The Online Secondary Ticketing Market
- Developments In The Online Secondary Ticketing Market
WHAT IT MEANS
- Drastic Changes In Store For Secondary Resellers And Aggregators
- Supplemental Material
- Related Research Documents
Lessons In Leading The Digital Business Revolution
April 25, 2014 | Bill Doyle
Forecast Overview For The Consumer Product Strategy Professional
December 8, 2008 | Michelle de Lussanet
Measure Marketing Engagement Right Or Not At All
January 19, 2017 | Tina Moffett