The Global Mobile Application Landscape

April 7th, 2008

Michele Pelino Principal Analyst

TJ Keitt

With contributors:

Heidi Shey , Madiha Ashour , Ellen Daley

Summary

Mobile line-of-business applications — such as field service and healthcare apps — are the next wave of mobile applications. While deployment of these apps is further along in North America and Europe, Asia Pacific interest is growing. Asia Pacific firms generally lag behind their North American and European counterparts, but they do deploy inventory management and logistics applications at rates similar to them. Europe presents a great opportunity for expansion of sales force applications in the enterprise, as it has a large number of firms currently deploying the technology and a sizable number either rolling out or evaluating it. All three regions have the potential to be penetrated by field services applications in a roughly equal proportion.

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