Trends Report

The Global eCommerce Adoption Cycle

An Analysis Of eCommerce Evolution In 18 Markets Around The Globe

January 15th, 2010
Zia Daniell Wigder, null
Zia Daniell Wigder
With contributors:
Patti Freeman Evans , Cristina Bugnaru , Brendan McGowan , Lauriane Camus

Summary

It took many years for eCommerce to first gain traction among online users. Early Internet users failed to shop extensively online: The number of online stores was limited, consumers didn't feel comfortable providing personal financial information online, and Internet access technology remained slow. Users coming online today, however, face a very different eCommerce environment. The supply side is well developed in most major markets, broadband access technology is widespread, and security concerns have waned. How have these developments affected online shopping markets around the globe? Are Internet markets with newer online users following a very different eCommerce adoption path from Internet markets with early adopters? This report will analyze 18 markets in North America, Europe, Asia Pacific, and Latin America and look at how they compare from an online maturity and buying perspective.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.