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For Application Development & Delivery Professionals

Enterprise Video's Future Aligns With Customer Obsession

Your Employees Expect Video, So Use It To Engage Them

March 2, 2017

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Why Read This Report

Enterprises can meet employees' consumer-level expectations around video and support a customer-obsessed culture at the same time. Enterprise video strategies include a mix of live and on-demand content and videoconferencing that pulls the levers of the customer-obsessed operating model. To get closer to their customers with video, application development and delivery (AD&D) professionals need to have a unified strategy around enterprise and online video that favors personalization in order to engage employees and customers alike. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Enterprise Video Gets You Closer To Your Customer
  • Video Adoption Accelerates As Companies Discover Its Impact
  • Use Video Platforms To Fuel Customer Obsession
  • Recommendations

  • Enterprises Will Need To Develop Staff And Expertise To Support Video
  • Supplemental Material
  • Related Research Documents

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