Trends Report

The Increasing Sophistication Of The European Digital Home

European Consumer Technographics®

June 26th, 2014
Reineke Reitsma, null
Reineke Reitsma
With contributors:
Molly Huie , Andrea Mitchell

Summary

The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters in Europe is similar to that of early adopters in the US today, just as it was five years ago. Given the increase in device usage and connectivity in the US over the past five years, we expect that their European peers will follow suit. Future device adoption and use will continue to disrupt many aspects of people's daily lives. This report describes the digital home of today, the profile of early adopters of home technology, and what that means for the continuing evolution of the European digital home.

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