Save or Share this Report

For B2C Marketing Professionals

The Increasing Sophistication Of The European Digital Home

European Consumer Technographics®

June 26, 2014

Primary author headshot

Authors

Why Read This Report

The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters in Europe is similar to that of early adopters in the US today, just as it was five years ago. Given the increase in device usage and connectivity in the US over the past five years, we expect that their European peers will follow suit. Future device adoption and use will continue to disrupt many aspects of people's daily lives. This report describes the digital home of today, the profile of early adopters of home technology, and what that means for the continuing evolution of the European digital home.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • The European Digital Home Is Becoming More Sophisticated
  • WHAT IT MEANS

  • The Continuing Evolution Of The European Digital Home
  • Supplemental Material

Recommended Research