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For Customer Experience Professionals

The Journey Analytics Road Map: From Start To Scale

Reap The Rewards Of A Data-Driven Approach To Understanding Customer Journeys

July 11, 2017


Why Read This Report

Companies transforming to become customer-obsessed are using journey analytics as a catalyst to help them become customer-led, insights-driven, fast, and connected. But many fall into one of three common traps that keep these benefits out of reach. This report paints the bigger picture and describes a phased approach that customer experience (CX) professionals should apply to reap the full rewards of journey analytics.

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Table of Contents

  • Customer Journey Analytics Transforms Companies
  • A Four-Phase Approach Helps Firms Achieve Value And Scale
  • Recommendations

  • Don't Get Overwhelmed — Just Get Started
  • Supplemental Material
  • Related Research Documents

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