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For Customer Experience Professionals

The Journey Measurement Framework Applied In B2C And B2B

A Journey Measurement Series Report

November 18, 2019

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Why Read This Brief

To build a journey measurement framework, customer experience (CX) pros must define in-journey signals and end-of-journey success metrics. This report provides two illustrations of these — for a B2B purchasing journey and for a B2C airline journey. CX pros can use these as a starting point and inspiration for their own efforts.

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