Trends Report

The Key Ingredients For Mobile BI Success

Mobile BI Is Gaining Traction, But Few Companies Are Leveraging The Transformational Potential

January 26th, 2015
Martha Bennett, VP, Principal Analyst
Martha Bennett VP, Principal Analyst
With contributors:
Boris Evelson , Holger Kisker, Ph.D. , Carmen Margarit-Stoica

Summary

Being able to access the information you need, when you need it, no matter where you are, is increasingly taken for granted by anybody in possession of a smartphone. Logic dictates that the same should apply in a business context, except even more so, given that the right data at the right moment can help clinch a deal, make an extra sale, serve a customer better, retain business that would otherwise have been lost — the list is long. Whether it's simply liberating existing dashboards from the desktop, or rearchitecting entire workflows around mobilizing key business data, many organizations are reaping the benefits of mobile business intelligence (BI). And yet, there are just as many, if not more, which have yet to realize the potential. Application development and delivery professionals (AD&D) need to understand what makes the difference between companies that leverage mobile BI technology to transform their organizations and improve their service to customers and those that continue to struggle or are trying to recover from failed initiatives.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.