How Consumers Really Feel About Loyalty Programs
September 2, 2016
Why Read This Report
Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren't necessarily just interested in saving money. Loyalty program members also display greater potential than the average consumer for a more substantial relationship. B2C marketing professionals should consider the current consumer attitudes outlined in this report when creating or updating their loyalty programs. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in the most recent Forrester Consumer Technographics® data.
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