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For B2C Marketing Professionals

How Consumers Really Feel About Loyalty Programs

September 2, 2016

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This is the Landscape report in The Customer Loyalty Playbook For 2016.

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Why Read This Report

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren't necessarily just interested in saving money. Loyalty program members also display greater potential than the average consumer for a more substantial relationship. B2C marketing professionals should consider the current consumer attitudes outlined in this report when creating or updating their loyalty programs. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in the most recent Forrester Consumer Technographics® data.

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