Advanced Search

Save Or Share This Report

For Customer Insights Professionals

The Loyalty Program Participant Profile

September 28, 2015

Playbook icon

This is the Landscape report in The Customer Loyalty Playbook For 2016.

Authors

Why Read This Report

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren't necessarily just interested in the cold hard cash. Loyalty program members also display greater potential than the average consumer for a more substantial relationship. Customer insights (CI) professionals should read this report to understand current consumer attitudes toward loyalty and rewards programs. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in the most recent Forrester Consumer Technographics data.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research