Skip to main content

Save or Share this Report

For Analyst Relations Professionals

The Massive Business Leadership Opportunity For Analyst Relations During A Pandemic

Deploy Mission-Critical Insight

August 4, 2020

Primary author headshot


Why Read This Report

A pandemic shakes up a vendor and its analyst relations (AR), leaving AR uncertain about where to focus. Its instinct is to protect its existing AR program, which typically prioritizes influence. But a company beset by new threats or overwhelmed by new opportunities suddenly needs massive doses of strategic insight. AR departments and their leaders therefore have unprecedented opportunities to help to steer their companies through these disturbances — if they have the confidence to leave their out-of-date AR plans behind.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Pandemics Disrupt Vendor Business Conditions And Therefore AR
  • AR's Fundamentals Don't Change, But The Value It Delivers Does
  • Using FIAR To Douse Vendor Threats And Ignite Opportunities
  • AR's Help With The Vendor's Business Threats
  • AR's Help With The Vendor's Business Opportunities
  • Recommendations

  • Take The Massive Learn-Side Opportunity To Help Steer Your Company
  • Related Research Documents

Recommended Research