Vision Report

The Massive Business Leadership Opportunity For Analyst Relations During A Pandemic

Deploy Mission-Critical Insight

August 4th, 2020
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Caroline Robertson , Jennifer Zhang , Kara Hartig

Summary

A pandemic shakes up a vendor and its analyst relations (AR), leaving AR uncertain about where to focus. Its instinct is to protect its existing AR program, which typically prioritizes influence. But a company beset by new threats or overwhelmed by new opportunities suddenly needs massive doses of strategic insight. This report outlines how AR has unprecedented opportunities to help to steer companies through pandemic disturbances if they leave out-of-date AR influence plans behind.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.