Save or Share this Report

For B2C Marketing Professionals

The Mobile Mind Shift Index: Global

Global Consumer Technographics®

October 3, 2013

Primary author headshot


  • By Gina Fleming
  • with Reineke Reitsma,
  • Roxana Strohmenger,
  • Ryan Morrill,
  • Andrea Mitchell

Why Read This Report

We are witnessing a global mobile mind shift — the expectation that any desired information or service is available on any device, in context, at a consumer's moment of need. The Mobile Mind Shift Index (MMSI) measures how far along a group of consumers are in this change in attitude and behavior. While online adults around the world are on their way to making the mobile mind shift, consumers in some countries are farther along than others. Companies wishing to target global audiences should use the MMSI as a tool to determine how fast they have to act to offer mobile content and experiences.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.