The Mobile Mind Shift Road Map

July 25th, 2017

Michael Facemire

With contributors:

Martin Gill , Julie Ask , Jaclyn Galan , Peter Harrison

Summary

Customers, partners, and internal stakeholders are challenging digital business leaders to build new digital experiences: mobile apps, websites, connected devices, and chat interfaces, just to name a few. This report outlines how business leaders can harness technology options that seem to be spiraling out of control to build a comprehensive digital experience strategy.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.