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For eBusiness & Channel Strategy Professionals

The Mobile Mind Shift Road Map

Road Map: The Mobile eBusiness Playbook

July 25, 2017

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This is the Road Map report in The Mobile eBusiness Playbook For 2018.

Why Read This Report

Customers, partners, and internal stakeholders are challenging digital business leaders to build new digital experiences: mobile apps, websites, connected devices, and chat interfaces, just to name a few. This report outlines how business leaders can harness technology options that seem to be spiraling out of control to build a comprehensive digital experience strategy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • There Isn't An App For Your Digital Experience Road Map
  • Decouple Your Data To Drive Digital Experience Creation
  • Build Successful Digital Experiences On Four Tiers
  • Recommendations

  • Build A Digital Experience Road Map, Installed One Project At A Time
  • Supplemental Material
  • Related Research Documents

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