Trends Report

The Multi-HDTV Household Opportunity

Marketing To Every Room In The House Will Raise Sales

August 3rd, 2007
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
Remy Fiorentino , Bradford Holmes , April Lawson

Summary

Most technology marketers spend a great deal of their time wooing the majority of US households that still don't own a high-definition TV (HDTV). This singular focus is a mistake: Selling second, third, and fourth HDTV sets to households that already own an HDTV should be an equally important focus. Households that own an HDTV today own only one, and they fill up the other rooms in their homes with at least two additional standard-definition TVs (SDTVs). High satisfaction with the overall HDTV experience, combined with the growth of HDTV-friendly Internet content, will prime HDTV households to replace the remaining SDTVs throughout their homes. Technology marketers must use new strategies in bundling, retail display, and visual design to make multi-HDTV household sales a reality for their companies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.