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For B2C Marketing Professionals

The New Interactive Marketing Maturity Model

How CORE Can Help Improve Your Interactive Sophistication

July 27, 2011

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Why Read This Report

Interactive marketer maturity today looks strikingly like it did when we introduced our original interactive marketing maturity model in 2008. This is likely due to increased market complexity and because marketers don't know which organization, technology, measurement, and planning efforts to pursue. Applying Forrester's CORE framework to our interactive marketing maturity model can help you diagnose your priorities, weigh your weaknesses, and plot a specific course for advancement.

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Tools And Templates

Document Templates

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  • Use Forrester's Maturity Model To Diagnose Specific Weaknesses
  • Determine The CORE Directive Most Critical For You

Table of Contents

  • Interactive Marketer Maturity Idles
  • CORE Can Help You Mature
  • RECOMMENDATIONS

  • Use Your Role To Foster Progress
  • Supplemental Material
  • Related Research Documents

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