Trends Report

The New Mobile Mind Shift Index: Australia

Shifted Consumers Are Young And Affluent

October 23rd, 2014
Tim Sheedy, null
Tim Sheedy
Josh Bernoff, null
Josh Bernoff
With contributors:
Zhi-Ying Barry , Michael Barnes

Summary

You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI) for Australian consumers, a tool that enables marketing leadership professionals to assess their customers' mobile intensity, expectations, and behaviors. You can use this tool to determine how urgent it is to provide your customers with mobile applications, what their expectations are, and which features to include. These judgments are crucial, because companies that fail to live up to their customers' mobile expectations will find mobile entrepreneurs stepping in and stealing their mobile moments.

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