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For CMO Professionals

The New Roles That Will Power Your Marketing Operating System

Align Jobs To Customer Touchpoints

February 8, 2016

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Why Read This Report

As empowered customers take control of their relationship with brands, CMOs must redefine their organization in the form of a marketing operating system (MOS) that best supports the full customer life cycle. A MOS-based organizational design requires roles that don't exist in today's marketing structure. This report is an update of a previously published report and defines the new roles that CMOs need to turn marketing from a set of silos into a smooth-running operating machine. Forrester reviews and updates its research periodically to ensure continued relevance and accuracy. This revised edition includes additional supporting research.

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Table of Contents

  • CMOs Need New Team Roles To Make Modern Marketing Hum
  • The New Roles Provide The Critical Links To Marketing Success
  • Recommendations

  • Transform Your Organization With New Roles And Hiring Practices
  • Related Research Documents

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