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For eBusiness & Channel Strategy Professionals

The Omnichannel Maturity Assessment

Assessment: The Omnichannel Commerce Playbook

June 24, 2019


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This is the Assessment report in The Omnichannel Commerce Playbook For 2020.

Why Read This Report

Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their desired state. This report reveals why customers are demanding more, why capabilities need to evolve, and how to target areas for improvement. Communicating these gaps is challenging, and this assessment will help eCommerce professionals explain where their company stands vis-à-vis the competition so the executive team can guide the strategic plan to the next level. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Organizations Must Enhance Omnichannel Capabilities
  • The Three Dimensions Of Omnichannel Maturity
  • Recommendations

  • Discover Opportunities Using Forrester's Omnichannel Assessment
  • Supplemental Material
  • Related Research Documents

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