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For Customer Experience Professionals

The Power Of Storytelling For Experience Design

October 10, 2017


Why Read This Report

Although brands have been creating marketing based on their company's stories for years, and customer experience (CX) pros often use narrative-based methods like journey mapping, companies are missing an opportunity to improve CX by taking a more structured approach to applying storytelling to experience design. This report introduces CX pros to techniques storytelling experts use to create compelling experiences in books and movies — and explains how to use these approaches to connect brand and experience across touchpoints to improve CX.

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Table of Contents

  • Great CX Design Has Storytelling At Its Heart
  • Get Started Using A CX Storytelling Toolkit
  • Recommendations

  • Get Started Applying The CX Storytelling Toolkit
  • Supplemental Material
  • Related Research Documents

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