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For Customer Experience Professionals

The Power Of Storytelling For Experience Design

October 10, 2017

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Why Read This Report

Although brands have been creating marketing based on their company's stories for years, and customer experience (CX) pros often use narrative-based methods like journey mapping, companies are missing an opportunity to improve CX by taking a more structured approach to applying storytelling to experience design. This report introduces CX pros to techniques storytelling experts use to create compelling experiences in books and movies — and explains how to use these approaches to connect brand and experience across touchpoints to improve CX.

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Table of Contents

  • Great CX Design Has Storytelling At Its Heart
  • Get Started Using A CX Storytelling Toolkit
  • Recommendations

  • Get Started Applying The CX Storytelling Toolkit
  • Supplemental Material
  • Related Research Documents

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