Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The Psychology Of Early Adopters

Three Concepts From Academic Psychology Can Help Sell Newer Products

November 17, 2009


Why Read This Report

Understanding how and why consumers experience the drive to adopt new products can help consumer product strategists trying to sell newer products. Concepts from academic psychology can be wedded to Forrester's Technographics segmentation to demonstrate how information, novelty, and status drive early adoption. Consumers motivated by career, family, and entertainment experience these drives differently; understanding these differences will allow product strategists to more effectively design, market, and sell new consumer products.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research