The Psychology Of Early Adopters
Three Concepts From Academic Psychology Can Help Sell Newer Products
November 17, 2009
Why Read This Report
Understanding how and why consumers experience the drive to adopt new products can help consumer product strategists trying to sell newer products. Concepts from academic psychology can be wedded to Forrester's Technographics segmentation to demonstrate how information, novelty, and status drive early adoption. Consumers motivated by career, family, and entertainment experience these drives differently; understanding these differences will allow product strategists to more effectively design, market, and sell new consumer products.
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