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For eBusiness & Channel Strategy Professionals

The ROI Of Digital Business Transformation

November 6, 2015

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This is the Business Case report in The Digital Business Transformation Playbook For 2016.

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Why Read This Report

Firms are investing hundreds of millions of dollars in the wholesale transformation of their customer experience, organization structures, processes, technology platforms, and measurement structures in order to achieve a new level of customer centricity and agility. eBusiness professionals on the digital business journey are seeing very positive results. This report outlines some of the tips, techniques, and frameworks that help justify digital business investment; it also shares some real-world examples of the results that firms are seeing. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new data and examples.

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Table of Contents

  • Embracing Digital Business Means A Significant Investment
  • Digital Business Brings Benefits On Multiple Dimensions
  • RECOMMENDATIONS

  • Build Your Digital Business Case On Multiple Dimensions
  • Supplemental Material
  • Related Research Documents

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