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For Customer Experience Professionals

The ROI Of Design Thinking: Part 1, Overview

Design Thinking Delivers Real Business Value

May 16, 2019

Why Read This Report

Despite the growing acceptance and practice of design thinking across nearly every industry, practitioners struggle to quantify and articulate its benefits. As a result, companies are challenged with scaling and funding design thinking in a meaningful way. The purpose of this research is to help customer experience (CX) pros and design thinking practitioners present a more persuasive business case to their leadership and stakeholders by demonstrating the quantifiable benefits and typical returns of design thinking.

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Table of Contents

  • Organizations Struggle To Quantify The Benefits Of Design Thinking
  • Design Thinking Defined
  • Design Thinking At Scale Delivers An Average ROI Of 85%
  • Design Thinking Drives Returns In Three Categories
  • Design Thinking Requires Project And Organizational Investments
  • Recommendations

  • Connect Design Thinking Activities To The KPIs Of The Business
  • Supplemental Material
  • Related Research Documents

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