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For Customer Experience Professionals

The ROI Of UK Web Redesigns Made Simple

February 8, 2011

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Authors

  • By Adele Sage
  • with Angela Beckers,
  • Moira Dorsey,
  • Megan Burns,
  • Shelby Catino

Why Read This Report

Improving website user experience can increase sales and reduce costs, but many customer experience professionals struggle to estimate the potential value of planned improvements. By constructing a simplified straw-man model of the return on investment (ROI) produced by website redesign projects, we show that even with conservative assumptions, the logical conclusion based on projected financial benefit for most UK retailers is to just do it.

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Tools And Templates

Models and Calculators

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  • A Simple ROI Model For A UK Retailer Showing The Range Of Possible Results