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For B2C Marketing Professionals

The Rise Of Intelligent Agents

How Evolved Versions Of Siri, Google Now, Cortana, And Alexa Will Upend The Brand-Customer Relationship

September 12, 2016

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Why Read This Report

Early-stage intelligent agents (IAs) have arrived and are gaining traction among consumers. And as consumers fall in love with the customized, proactive utilities IAs provide, IAs will capture the interactions that customers used to have directly with brands. Marketers who prepare for IAs will thrive, while unprepared brands will cede their customer access. This report explains the different ways that B2C marketing leaders can prepare for intelligent agents and how to pick the best approach.

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Table of Contents

  • Introducing Intelligent Agents
  • Intelligent Agents Will Capture Critical Brand Interactions
  • Three Models Help You Leverage Intelligent Agents
  • Recommendations

  • Own The Moment While You Can
  • Supplemental Material
  • Related Research Documents