The Rise Of Personal Communications
Social Media Collaboration Hijacks The Enterprise
July 25, 2013
Why Read This Report
Employees are embracing a new type of communication and collaboration dynamic in the form of over-the-top (OTT)-based social media applications, like Skype, Google Hangouts, and Facebook Messenger. Employees expect to use these collaboration channels increasingly in their work environment. IT leaders can't ignore the opportunities for more cost-effective and innovative collaboration features that these social media collaboration platforms offer, but, at the same time, they must weigh the risks these solutions could bring to their organizations in the form of security, compliance breaches, and integration challenges. While consumers search for innovative and fun-to-use communication and collaboration tools in the enterprise environment, IT leaders search for cost-effective collaboration tools. This report, the first of a two-part series, contrasts these two perspectives, with cost reduction being the polarizing factor. The second report will be a Forrester Wave™ evaluation of providers of personal communication in the enterprise context.
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Table of Contents
- Employees And IT Leaders Follow Different Adoption Considerations
- New Vendor Landscape Frames Social Media Enterprise Communications
WHAT IT MEANS
- Social Media Reshapes Enterprise Communication
- Supplemental Material
- Related Research Documents
The Forrester Wave™: Personal Communications Services, Q3 2013
September 18, 2013 | Dan Bieler
The Forrester Wave™: Advanced Data Visualization (ADV) Platforms, Q3 2012
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The Forrester Wave™: Self-Service Business Intelligence Platforms, Q2 2012
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