The Shape-Shifting Tech Industry Channel Ecosystem
Hybrid Partners Are The New Norm
July 24, 2013
Why Read This Report
While cloud computing has been a boon for the tech industry in general, for channel partners the story is different. Channel partners have to deal with shrinking product margins, skills shortages, and new competitor types (including tech vendors themselves!). The result? Channel partners are changing their business model stripes — in myriad directions, and oftentimes as ungrounded "experiments." Successful channel partners will be those that operate under a hybrid business model umbrella, combining on-premises and cloud delivery, and IT and business value. Channel professionals that serve the new breed of hybrid partners will be able to marshal their markets even more strongly.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- The Hybrid Channel Partner Business Model Is The New Norm
- Expand Your Channel Thinking And Your Partner Model/Program
- Supplemental Material
- Related Research Documents
The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013
November 22, 2013 | Tim Harmon