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For Customer Experience Professionals

The Singapore Customer Experience Index, 2018

How Brands Build Loyalty With The Quality Of Their Experience

August 29, 2018


Why Read This Report

How well do leading brands build loyalty with the quality of their customer experience (CX)? In our inaugural Singapore Customer Experience Index (CX Index) report, we reveal the complete rankings of 16 brands in three industries and the government sector. We also unveil surprising data about the effect that CX has on customer loyalty and the factors that drive CX quality. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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Table of Contents

  • The Quality Of Customer Experience In Singapore Is Weak
  • Poor CX Harms Customer Loyalty
  • Brands Fail On All Three Dimensions Of CX
  • Top Brands Show A Possible Path Forward
  • How Forrester Can Help
  • Supplemental Material
  • Related Research Documents

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