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For B2C Marketing Professionals

The Single Female Tech Buyer

Cast Aside Myths And Embrace This Target Segment

April 15, 2009

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Why Read This Report

When it comes to women and technology, the media has traditionally focused on how married women use technology to help manage their busy lives. We analyzed the often-ignored segment of North American single women to determine how they think about and adopt consumer electronics (CE). We found single women are enthusiastic about technology. They barely trail single males in CE device ownership and have high expectations of their CE products. Single women hope these purchases will be both reliable and easy to install and use. Consumer product strategists should cultivate a dialogue with single women to understand their CE preferences while working to establish themselves as a brand that "gets" women's tech needs.

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Table of Contents

  • The Single Female Tech Owner: Ignored But Valuable
  • Single Women Are Experienced And Discerning When It Comes To CE
  • RECOMMENDATIONS

  • Target Single Women With Consumer Electronics
  • Supplemental Material
  • Related Research Documents