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For Customer Experience Professionals

The Six Key Steps To Instituting Good Experience Design

Establish Your Design Practices For CX Transformation

June 19, 2017


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This report is part of "Act: Beginner Level" in The CX Transformation Playbook.

Why Read This Report

CX transformation requires experience design competency — you need to be able to define and refine experiences based on your vision and on research-based customer understanding. To get started, go beyond guerrilla design and establish a rigorous design practice in your organization. This may sound daunting — but this report, part of the CX transformation playbook, helps: It describes what CX leaders need to put in place and how to do it. It also links to additional reports that provide more depth or direction when you're ready to progress to the next stage: advancing your design competency.

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Table of Contents

  • Good CX Requires An Experience Design Practice
  • Six Steps To Establish Design Within 12 Months
  • What To Read Next
  • Related Research Documents

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