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For B2B Marketing Professionals

The Social Behaviors Of Your B2B Customers

A B2B-Focused Analysis Of The Landscape For The Social Marketing Playbook

July 17, 2013

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  • By Zachary Reiss-Davis
  • with David Truog,
  • Kim Celestre,
  • Sarah Takvorian

Why Read This Report

As a business-to-business (B2B) marketer, you need to engage your customers and prospects throughout a complex customer life cycle that frequently lasts longer than a business-to-consumer (B2C) life cycle. Social marketing can provide a rich and interactive way to engage those buyers, but first, you need to understand how your customers and prospects use social media for business purposes so you can then determine what social objectives and strategies will be most effective. This report helps you do that based on insight derived from Forrester's Q1 2013 North America And Europe B2B Social And Community Marketing Online Survey. (This report builds on the social marketing playbook's landscape anchor report — it delves into specifics about the B2B landscape.)

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Table of Contents

  • Social Media Is A Part Of All Business Decision-Makers' Work
  • Business Decision-Makers Rely On Communities

  • Know Your Audience Before You Address It In Social Media
  • Supplemental Material
  • Related Research Documents