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For B2C Marketing Professionals

The Social Programs Every B2C Marketer Should Study

June 17, 2015

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  • By Erna Alfred Liousas
  • with Mary Pilecki,
  • Nate Elliott,
  • Mike Carpenter

Why Read This Report

The Forrester Groundswell Awards inspire marketers worldwide with examples of the best of social marketing. During our Marketing Leaders Forum in New York City this April, we announced winning programs that weren't just creative and engaging, they also delivered significant business value. In addition to sharing our 2015 winners, this report provides tips for B2C marketers to incorporate within their marketing strategies. B2B winners are discussed in the report "What You Can Learn From B2B Forrester Groundswell Winners."

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Consumers Use Social Tools Throughout The Customer Life Cycle
  • recommendations

  • Consider The Entire Customer Life Cycle In Your Marketing Efforts
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