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For B2C Marketing Professionals

The Social Technographics® Of Device Owners

Devices Should Make Social Connections Beyond Marketing

July 1, 2008

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  • By Josh Bernoff
  • with Charles S. Golvin,
  • Scott Wright,
  • Cynthia N. Pflaum

Why Read This Report

Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average. Consumer electronics companies should be embracing social marketing activities now. Those with more advanced devices should be adding social features.

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