The State Of Chatbots
Pilot Chatbots As Part Of Your App+ Mobile Strategy
October 20, 2016
Why Read This Report
As smartphone communication shifts from voice to text and images, consumers are adopting messaging at an unprecedented pace. In parallel, they look to extend conversations beyond socializing with friends to customer service and shopping. Enter chatbots: programs with the potential to offer more natural ways for consumers to access services. This report explains why chatbots are not ready to meet customer expectations, but digital business professionals must still begin building the capabilities to serve consumers in conversational mobile moments.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Chatbots Are Here, But They Aren't Ready To Replace Apps Or Humans
- Pursue Chatbots As Part Of Your App+ Mobile Portfolio Strategy
- Back Your Chatbot Experiment With Human Intervention
- Supplemental Material
- Related Research Documents