The State Of Consumers And Technology: Benchmark 2009, US
A Life Stage Analysis Of The US Benchmark Survey
September 2, 2009
Why Read This Report
This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes by life stage. The document includes five-year forecasts on the technology adoption of PCs, Internet, broadband, high-definition televisions (HDTVs), home networks, and DVRs. Highlights from the consumer data show that HDTVs and home networks are the two fastest-growing technologies in 2008; that media consumption is split evenly between traditional and new media among all Americans, but young consumers spend almost 2 hours more with new media; and that four in five US households now have a mobile phone, but mobile Internet uptake shows slow progress.
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Table of Contents
- Technology Adoption Differs With Age And Family Status
- The Five-Year Forecast For Devices And Access
- Tech Adoption Differs With Age And Family Status
- Devices: Families Lead The Gadget Charge
- Media: Older Families Straddle Old And New Media
- Television: Families Go For Digital
- Online: Young Consumers Go Online In More Places
- Marketing: Young Singles And Couples Dig Social
- The PC Market: Families Dominate In Desktops
- Digital Home: Older Families Win "Most Wired" Award
- Mobile: Older Families Have The Most Phones
- Gaming: Consoles Are For Families
- Using The Data: 40,545 Households, 47,946 Adults, And 378 US Brands
- Supplemental Material
US Online Consumer Survey: Technology In The Home, 2008
June 16, 2009 | Corina Matiesanu
The Year Of The Connected TV
March 9, 2009 | James L. McQuivey
802.11n: Laying The Groundwork For The Digital Home
March 4, 2009 | Nathan Safran