The State Of Customer Experience Maturity In China, 2014

January 16th, 2015

Samantha Jaddou

With contributors:

Harley Manning , Carla O'Connor

Summary

As the Chinese economy becomes increasingly consumption-based, companies need to become customer-obsessed if they want to win, serve, and retain Chinese customers. Based on survey data collected from large well-known companies doing business in China, this report sheds light on the maturity of their customer experience programs and the approach that customer experience professionals must take to help their programs advance.

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