2015 To 2016 Tech Market Outlook For European Countries

Will Europe's modest economic expansion strengthen or go into reverse? Will China's economic slowdown and the ongoing geopolitical conflict with Russia put a dent into European exports? What will happen to the monetary union, and what will happen to European tech spending? These questions loom large for European CIOs as they adjust their 2015 tech spending plans and hope to spend more on business technology (BT) in 2016. But the answers will vary from country to country. CIOs in the UK, Sweden, and Ireland can be more aggressive in their tech spending, thanks to better economies and tech markets growing by 6% or more as a result. But CIOs in the continental Eurozone (and near-neighbors like Switzerland) need to be more cautious due to weaker economies and lagging adoption of the BT agenda — the technologies for winning, serving, and retaining customers.