The State Of Loyalty Programs 2013

October 3rd, 2013

With contributors:

Carlton Doty , Samantha Ngo

Summary

Forrester recently surveyed 50 loyalty program marketers about their loyalty program strategies in an effort to understand the size, structure, and performance of their programs. This report contains benchmarks for customer insights (CI) executives working on driving customer loyalty. It provides an overview of how companies across industries execute on loyalty strategy and is an update to the "Marketers Are Overconfident In Their Loyalty Strategies" report, originally published in September 2012.

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This report is available for individual purchase ($1495).

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