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For eBusiness & Channel Strategy Professionals

The State Of Mobile Insurance, 2013

Digital Teams Are Starting To Serve Customers Through Mobile Devices

January 22, 2013


Why Read This Report

Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is low. The road to widespread consumer use of mobile insurance will be long and bumpy, thanks to the low frequency of insurance interactions and the challenges of multiple mobile platforms. This report is intended to help eBusiness and channel strategy professionals understand the state of customer demand in developed economies, what mobile functionality insurance companies are offering, and the challenges that they will need to overcome in the years ahead.

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Table of Contents

  • The Current State Of Mobile Insurance
  • Executives Must Drive Adoption To Move Beyond Experimentation
  • Many Insurance Companies Need To Take Mobile More Seriously
  • Recommendations

  • Obsess About Matching Customers' Needs To Business Objectives
  • Supplemental Material

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