Trends Report

The State Of Online Video Advertising In Europe, 2015

How To Craft High-Performance Video Ad Plans In Europe

September 29th, 2015
Samantha Merlivat, null
Samantha Merlivat
With contributors:
Luca Paderni , Collin Colburn , Kasia Madej , Laura Glazer

Summary

Online video advertising has grown exponentially since 2009, when Forrester first assessed the state of online video advertising in Europe. Consumers' video consumption has grown rapidly, publishers' offerings for video advertising have matured, and marketers' budgets for video keep climbing. In this study, we assess online video advertising experience on high-traffic European publisher sites, on desktop, and on mobile browsers and apps. The report highlights current trends in online video advertising and focuses on the practices to encourage — and avoid — when designing effective online video advertising campaigns.

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