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For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2011: Marketing, Social, And Mobile

June 3, 2011

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Why Read This Report

While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and mobile selling. Both of those tactics have generated only single digits in sales for most retailers but promise to capture more marketing dollars in the year to come as web retailers anticipate big gains from those channels in the coming months. Many retailers said they were planning to add custom stores on social networks and incorporate features like ratings and reviews onto their mobile sites.

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  • Year-Over-Year Growth Of Web Retailers
  • Key Mobile Metrics
  • Marketing Budgets In 2010
  • Top Customer Acquisition Sources
  • Areas Of Increase In Marketing Spend
  • Social Marketing Strategies
  • Facebook Is Used For Brand Building Not Driving ROI
  • Development Process For Retailers' Mobile Strategy
  • Overall Mobile Presence
  • Smartphones And Tablets Aim To Drive Customers To Websites And Physical Stores

Table of Contents

  • Online Growth Accelerates For Multichannel Retailers

  • Don't Be Swept Up By The Hype Around Social And Even Mobile
  • Supplemental Material
  • Related Research Documents

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