Save or Share this Report

For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

January 29, 2013

Primary author headshot

Authors

Why Read This Report

This is the second of two reports that detail the findings from "The State Of Retailing Online, 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this report include site merchandising tactics, headcount dedicated to various eCommerce functions such as merchandising and IT, and details regarding the execution of global online selling efforts. Retailers that we surveyed reported that their investments in site merchandising have bolstered eCommerce revenues, as conversion rates for most web retailers increased between 2010 and 2011. This is an update to a report of the same name originally published on October 13, 2011.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Online Retail Continues To Take Share From Other Retail Channels
  • RECOMMENDATIONS

  • eCommerce Optimization Is A Never-Ending Task
  • Supplemental Material
  • Related Research Documents

Recommended Research