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For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2016: Marketing And Merchandising

Content And Social Media Marketing Are On Retailers' Radar

October 27, 2016

Why Read This Report

Forrester partnered with Shop.org, the digital division of the National Retail Federation (NRF), to conduct its semiannual survey of retailers in the summer of 2016. Retail eBusiness leaders shared insights about their online marketing and merchandising metrics, including how they allocate digital marketing budgets, where they are focusing mobile marketing efforts, and which website merchandising tactics they are prioritizing this year. This report follows an earlier study titled "The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile."

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Table of Contents

  • The Digital Marketing Landscape Is Gradually Shifting
  • Site Merchandising Is A Key Focus Area
  • Recommendations

  • Be Nimble And Mobile-First In Your Digital Marketing Strategies
  • Supplemental Material
  • Related Research Documents

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