Trends Report

The State Of Retailing Online 2016: Marketing And Merchandising

Content And Social Media Marketing Are On Retailers' Radar

October 27th, 2016
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
With contributors:
Sucharita Kodali , Mary Pilecki , Julie Ask , Melissa Parrish , Jennifer Wise , Claudia Tajima

Summary

Forrester partnered with Shop.org, the digital division of the National Retail Federation (NRF), to conduct its semiannual survey of retailers in the summer of 2016. Retail eBusiness leaders shared insights about their online marketing and merchandising metrics, including how they allocate digital marketing budgets, where they are focusing mobile marketing efforts, and which website merchandising tactics they are prioritizing this year. This report follows an earlier study titled "The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile."

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