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For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2017: Key Metrics, Business Objectives, And Mobile

February 28, 2017

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Why Read This Report

Retailers must continually evolve and adapt with increasingly empowered customers and the ever-changing technology available to them. The annual "The State Of Retailing Online" study by, the digital division of the National Retail Federation (NRF), conducted by Forrester, examines how retailers are approaching their online and mobile initiatives as part of their overall business. This report benchmarks metrics and reviews key initiatives for 2017 to help eBusiness pros continue to grow their business.

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Table of Contents

  • No Longer Just A Need-To-Have, Digital Is A Retail Priority
  • In 2017, Retailers Wisely Prioritize Mobile To Grow Their Business
  • Recommendations

  • Invest In And Measure The Impact Of Digital On Your Entire Business
  • Supplemental Material
  • Related Research Documents

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